Tuesday, January 26, 2010

Does Speed Effect Your Ranking?

This post is going to be quick and we can go over this more as you have questions but I just read about Google's new project Caffeine which should be effective soon.  They want to make the internet FASTER. So in a nutshell if your site is fast then you may get a "little bonus" as far as ranking is concerned as Matt Cutts put it in the interview he did in November at Pub Con in Vegas about how speed could effect your ranking.

"it's sort of fair to say that if you're a fast site, maybe you should get a little bit of a bonus."

So if your site is loading slow this could cause your site to perform bad for users and in return your site may have a negative effect on how your site is ranking.

In saying that, I know your next question must be: How do I know if my site is slow?

Have no fear, Google is here!  icon_killbill 

Google has a page that list a lot of resources you can use to check your site's speed. They also provide links to sites that you can use and there is also a Firefox add on that you can use to check your site's speed called Page Speed. .

Visit the following to find out which tools are available:


Now is the time to start getting serious about your site ranking possibility. With personalized search and now Google Caffeine just keep in mind that Google will always be making changes so don't let that discourage you. Just make sure you are keeping current with the changes and making sure that your site is relevant to the keywords that you are trying to rank for.

So whip out that to do list and put search engine optimization at the top and give your way of thinking a major make over. Especially if your goal is to get more traffic from being listed on Google's top search engine pages.

Take a peek at the link below to find out more about this and tell me your thoughts:


As Google changes, you can change too ...... and for the better!
Carla Phillips



  1. Very well written article. Always good to read something that is not driven from marketing perspective and purely a sharing of knowledge.

  2. From a UI perspective, I tend to leave sites that load slowly even though I have DSL. If there's too much flash content or too much media, I hit that back button and browse somewhere else.

  3. I'm a marketing guy that is directing seo strategy in house. I can't get through to the dev staff how they need to solve this problem.