I remember getting some negative feedback from those who thought what I was saying was bologna or thought what I was saying was insignificant or didn't apply to them because they already had this website marketing/SEO thing in the bag.
Well guess what guys, Universal Search is here now and very visible in the searches.
Go ahead, do a search, search about anything. Nine times out of ten I bet you will see a variety of options for your search. Unless you're searching something about pet rocks??
You may see Google's Shopping results first or paid advertising, nothing new there. Then you may see a display of images that are related to your search (this is part of the Universal Thing I've been talking about), then videos (Yup, still part of the Universal Search thingy), then the search results.
Now let's go over some things and answer a couple of questions and when I mean a couple I mean a couple! I'm not going to go deep into this right now. Please feel free to read my first post about it to find out more detail about it and what you can do to stay on top of your search results:
Here's a common question I get all the time:
How do I get my images to show up in the search results?
Here's a quick tip:
When you upload pictures to your website. Are the images name something like IMG25687? or AzBe25E? Well if they are, CHANGE THEM. Unless someone is searching for an IMG25687 then the chances of you showing up in the search results is very, very, very slim. Try naming your image with your keywords in mind.
Example: If your image is a picture of a giraffe print purse, optimize or name your image with those keywords when you save it to your harddrive or your My Pictures located in your My Documents. Upload them to your website, then go to your Webmaster Tools in your Google Account and include your images in Google's Search. You can do this in your Settings in your Google Webmaster Tools. You can also create a sitemap with your images included and upload it to your Webmaster Tools.
The same goes for videos. Make sure your video file is named with your keywords in mind. Add the videos to your site and to popular video sites like Youtube who just so happen to be owned by Google (wink, wink).
These two tips plus others included in the post I did a while back are really beneficial to your online search results success!
So work on getting those images optimized and those videos uploaded to your site!
My SEO Gal
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