Universal Search is Here!

I posted about Universal Search and what you need to do to get ready for it and stay on top of your search results in the beginning of the year. If you don't recall or if you just started following me then you can look at the post located below:

http://myseogal.blogspot.com/2009/01/are-you-ready-to-go-universal.html

I remember getting some negative feedback from those who thought what I was saying was bologna or thought what I was saying was insignificant or didn't apply to them because they already had this website marketing/SEO thing in the bag.

Well good for them!!!! Goody two shoes...... (P.S. I love those type of people, they make me want to work hard at proving them wrong!)

Well guess what guys, Universal Search is here now and very visible in the searches.

Go ahead, do a search, search about anything. Nine times out of ten I bet you will see a variety of options for your search. Unless you're searching something about pet rocks??

You may see Google's Shopping results first or paid advertising, nothing new there. Then you may see a display of images that are related to your search (this is part of the Universal Thing I've been talking about), then videos (Yup, still part of the Universal Search thingy), then the search results.

Now let's go over some things and answer a couple of questions and when I mean a couple I mean a couple! I'm not going to go deep into this right now. Please feel free to read my first post about it to find out more detail about it and what you can do to stay on top of your search results:
http://myseogal.blogspot.com/2009/01/are-you-ready-to-go-universal.html

Here's a common question I get all the time:

How do I get my images to show up in the search results?

Here's a quick tip:
When you upload pictures to your website. Are the images name something like IMG25687? or AzBe25E? Well if they are, CHANGE THEM. Unless someone is searching for an IMG25687 then the chances of you showing up in the search results is very, very, very slim. Try naming your image with your keywords in mind.

Example: If your image is a picture of a giraffe print purse, optimize or name your image with those keywords when you save it to your harddrive or your My Pictures located in your My Documents. Upload them to your website, then go to your Webmaster Tools in your Google Account and include your images in Google's Search. You can do this in your Settings in your Google Webmaster Tools. You can also create a sitemap with your images included and upload it to your Webmaster Tools.

How do I get a video to show up in the search results?

The same goes for videos. Make sure your video file is named with your keywords in mind. Add the videos to your site and to popular video sites like Youtube who just so happen to be owned by Google (wink, wink).


These two tips plus others included in the post I did a while back are really beneficial to your online search results success!

So work on getting those images optimized and those videos uploaded to your site!

Carla Phillips
My SEO Gal
http://myseogal.com
Got a Question or need help? Contact My SEO Gal Today for a FREE SEO Quote.

Are you ready to go Universal?

Did I get your attention? Well I hope I did because if you don't know what universal search is then you might be left in 2008 as far as search engine page rank is concerned.

I came across a great informational article and here's what I got from it about Universal Search. It's long but worth the read.

What exactly is Universal Search and What does it have to do with you.

This blog topic will explain what Universal Search is and ways you can benefit from implementing these tactics into your SEO plans for 2009.

There are some sites that are already using these tactics and they will benefit from them and their are tons of website who don't even know about these changes and these new tactics will ultimately end up working against you.

Universal Search in a nutshell is the combination of all Google's search engine databases into one index that will serve a single set of search engine result pages.

Examples of some of these databases are: Google Images, Google News, Google Blogger and Google Video.

So when you go to Google and do a search for whatever you are searching for that day. You usually get a list of links that may be relevant to your search. Well instead of just getting those links, what you will get is a list of everything combined together; Blogs, Images, News, and Videos.

Pretty Cool Huh!?

Maybe Not....

So right know we all know that you would have to search each of those databases in order to get the information you are looking for. What Google is planning to do is to integrate everything into one BIG search engine.

On one hand as a searcher what this means is easier access to everything you would look for in Google News, Images and Videos would be available in one search. On the other hand as a business owner looking to get more targeted traffic, this could either be a good thing or a bad thing.

This seams like a cool idea as long as it doesn't get too complicated. As long as their layout is not too confusing then I think this is a really great idea.

So I guess you are wondering what this has to do with your online business?

Well these changes can work against you if you don't take action now and start getting your site optimized and keep up with the jones so to speak.

What should you do to make sure you aren't left in 2008:

• Organic Results : If you site isn't already optimized for organic or natural search engine results (listings that you do not have to pay for by Pay Per Click ads), this would be the place to start. Without this type of SEO you have no chance of competing in the search engines with or without Universal Search.
  

• Since Universal Search will be taking information from databases like press releases, blogs, images, etc.. It would be wise to start using one of these resources to get exposure for your site.

• Google Image Search: It's a great idea to have images on your site that convey a message, sale or promote a product. Now Google has it to where customers can find your site via a Google Image Search. Make sure you optimize your images with descriptive, keyword-rich file names and use ALT tags in each image. This will be useful to those who can only search text formats.

• Google Video: Use good, keyword file names for your video files. Create a good keyword title tag, description tag, and video site map.
  
  
• Google News: Submit your press releases for display as news. You can also make a new content page on your site and display your press release on your site as well.

• Google Blog Search : Use Social Media sites and Blog Submission sites to drive traffic to your website. Make sure to submit your blog to Google Blog search and your blog can help you with Universal Search as well.
  

So when someone does a search for a product or service that you have to offer using the Universal Search Results and your website comes up. Within the same search your competitors site comes up under videos, images, news and blogs. That searcher is more likely to click on your competitors site since they have more results that come up for the keyword phrase being searched for instead of your site.

Without knowing exactly how Google will layout the results. Just know that you will be competing for the top listing. The top position could be videos, blogs, images, or news and if you are missing one of those listings then you will miss out on a potential customer.

So in summary you want to make sure you optimize your site to have most if not all of databases listed above.

Make sure you don't wait until it's too late to start optimizing your site! If you don't do it, your competition will. :)